Auto Trader California 
Choosing a new car is an exciting yet challenging decision. Among the top contenders in today’s market are Subaru and Toyota — two brands famous for their reliability, safety, and loyal customer bases. But when it comes to value for your money, which brand truly stands out?
In this article, we’ll break down the key factors car buyers need to consider when deciding between Subaru and Toyota. We’ll explore pricing, reliability, safety, features, resale value, and more — giving you a clear picture so you can confidently choose the best brand for your budget and lifestyle.
Why Are Subaru and Toyota Popular Choices for Car Buyers?
Both Subaru and Toyota have built reputations around making dependable vehicles that last. Here’s why many buyers gravitate towards these brands:
- Subaru: Known for standard all-wheel drive (AWD) across most models, ruggedness, and off-road capabilities. Subaru appeals to adventurous drivers, outdoor enthusiasts, and families who want safety and versatility.
- Toyota: Famous for exceptional reliability, fuel-efficient hybrid options, and a wide lineup ranging from compact cars to trucks and SUVs. Toyota appeals to practical buyers who want tried-and-true value with strong resale potential.
But popularity alone doesn’t answer which brand offers better bang for your buck. Let’s dive deeper.
How Do Subaru and Toyota Compare on Price?
Price is often the first factor car buyers consider. Let’s compare starting prices and overall affordability for comparable models.
Base Prices of Popular Models
| Model Type | Subaru Starting Price | Toyota Starting Price |
| Compact SUV | Subaru Forester: $25,000 | Toyota RAV4: $28,000 |
| Midsize SUV | Subaru Outback: $28,000 | Toyota Highlander: $36,000 |
| Compact Sedan | Subaru Impreza: $19,000 | Toyota Corolla: $21,000 |
| Midsize Sedan | Subaru Legacy: $23,000 | Toyota Camry: $26,000 |
Insight: Subaru generally offers lower starting prices on comparable models, which can be appealing for budget-conscious buyers. However, Toyota often includes more advanced standard features in base trims.
What About the Total Cost of Ownership?
Total cost of ownership includes not just purchase price, but also:
- Fuel costs
- Maintenance and repair
- Insurance
- Depreciation
According to automotive research:
- Toyota typically has lower maintenance costs over time thanks to their long history of reliability and widespread dealer network.
- Subaru’s AWD system can sometimes increase maintenance costs but offers enhanced safety and capability in adverse conditions.
Which Brand Has Better Reliability and Longevity?
Reliability is a key factor when considering value. You want a car that won’t cost you unexpectedly in repairs.
Subaru Reliability
- Subaru vehicles are known for ruggedness and AWD durability.
- According to J.D. Power, Subaru’s reliability ratings are solid but slightly below Toyota’s average.
- Some Subaru models have had past issues with head gasket leaks and oil consumption in older engines, though recent models have improved.
Toyota Reliability
- Toyota consistently ranks among the most reliable brands globally.
- Models like the Corolla and Camry have decades of proven longevity.
- Toyota’s hybrid technology, especially the Prius, is a standout for reliability.
What Does This Mean for You?
- If longevity with minimal maintenance matters most, Toyota might offer better value in the long run.
- If you want AWD and are okay with potentially higher maintenance but value safety and traction, Subaru is a strong choice.
How Do Subaru and Toyota Compare on Safety?
Safety is non-negotiable for many car buyers, especially families.
Standard Safety Features
| Feature | Subaru (EyeSight Driver Assist) | Toyota (Safety Sense) |
| Adaptive Cruise Control | Yes | Yes |
| Lane Keep Assist | Yes | Yes |
| Automatic Emergency Braking | Yes | Yes |
| Blind Spot Monitoring | Available on most models | Available on most models |
Both brands equip their vehicles with top safety technology, often as standard or available options.
Crash Test Ratings
- Both Subaru and Toyota models consistently receive top marks from the IIHS (Insurance Institute for Highway Safety) and NHTSA (National Highway Traffic Safety Administration).
- Subaru Outback and Forester earn “Top Safety Pick+” awards regularly.
- Toyota RAV4 and Camry also consistently perform well in crash tests.
Safety Summary
- Both Subaru and Toyota are excellent choices for safety-conscious buyers.
- Subaru’s standard AWD can provide added confidence in slippery conditions, a safety bonus for drivers in rain or snow.
What About Fuel Efficiency and Eco-Friendliness?
Rising fuel prices make efficiency a top priority.
Subaru Fuel Economy
- AWD system can slightly reduce fuel efficiency compared to 2WD vehicles.
- Example: Subaru Forester averages around 26 MPG city / 33 MPG highway.
- Subaru offers some mild-hybrid options but fewer full hybrids or EVs.
Toyota Fuel Economy
- Toyota shines with hybrid models in almost every segment.
- Toyota Prius remains a top hybrid for fuel efficiency, with ratings over 50 MPG.
- Toyota RAV4 Hybrid offers SUV versatility with great fuel savings.
- Toyota also offers plug-in hybrid and electric models (e.g., Prius Prime, bZ4X EV).
Who Wins the Fuel Economy Battle?
- Toyota offers more hybrid and electric choices, ideal for eco-conscious buyers or those wanting lower fuel bills.
- Subaru prioritizes AWD and ruggedness over maximum fuel savings but offers good MPG for an AWD vehicle.
Which Brand Has Better Technology and Comfort Features?
Modern buyers expect smart tech and comfort in their rides.
Subaru Technology Highlights
- Standard touchscreen infotainment with Apple CarPlay and Android Auto on most models.
- EyeSight driver assist system integrates well with safety tech.
- Comfortable interiors with durable materials suited for outdoor lifestyles.
Toyota Technology Highlights
- Toyota Safety Sense 2.0/3.0 offers advanced safety tech.
- Larger infotainment screens on newer models, wireless smartphone integration.
- Toyota’s hybrid models feature intuitive displays showing fuel and energy usage.
- Generally offers more upscale options in trims (e.g., leather, premium audio).
What About Resale Value and Depreciation?
Resale value is a major part of long-term value.
- Toyota traditionally holds higher resale value due to reputation for reliability.
- Subaru also retains value well, especially popular models like the Outback and Crosstrek.
- Both brands outperform average industry depreciation rates.
Tip: Toyota’s extensive dealer network and popularity can help sell your vehicle faster.
Where Are Subarus and Toyotas Made?
Some buyers consider manufacturing origin as part of their purchase decision.
Subaru Manufacturing
Some buyers consider manufacturing origin as part of their purchase decision. If you’re wondering, “Where are Subarus made?“, the answer is that Subaru builds many of its vehicles in Japan, notably at the Gunma plant, which is renowned for its quality craftsmanship.
Additionally, the Subaru of Indiana Automotive (SIA) plant in the U.S. produces popular models like the Outback and Ascent specifically for the American market, helping to support domestic manufacturing and reduce delivery times.
Toyota Manufacturing
Toyota operates numerous plants worldwide, including many in the U.S. (Kentucky, Texas, and more). Toyota is known for its efficient and high-quality manufacturing processes that help maintain its reputation for reliability and value.
Subaru vs Toyota – Which Brand Offers Better Value?
Here’s a quick summary to help you decide:
| Factor | Subaru Advantage | Toyota Advantage |
| Starting Price | Generally lower on comparable models | Slightly higher but more standard features |
| Reliability | Solid, especially AWD durability | Industry-leading reliability |
| Safety | Standard AWD adds safety edge | Advanced safety tech, great crash scores |
| Fuel Efficiency | Good for AWD, mild-hybrid options | Wide hybrid/EV lineup, superior MPG |
| Technology & Comfort | Rugged interiors, solid infotainment | More upscale features and trims |
| Resale Value | Good, especially SUVs | Excellent, strong resale market |
| Manufacturing Origin | Japan and Indiana, U.S. | Global plants, many in U.S. |
Who Should Buy Subaru?
- Drivers who prioritize AWD and all-weather capability
- Buyers who want a rugged, outdoor-ready vehicle
- Those looking for slightly lower upfront cost on SUVs and crossovers
Who Should Buy Toyota?
- Buyers wanting top-tier reliability and low maintenance
- Eco-conscious drivers seeking hybrid or electric options
- Those who value high resale value and strong dealer support
FAQs About Subaru vs Toyota Value
Q: Are Subarus more expensive to maintain than Toyotas?
A: Generally, Subaru maintenance costs can be slightly higher due to AWD system complexity, but overall costs remain reasonable.
Q: Which brand is better for families?
A: Both offer safe, spacious SUVs. Subaru’s AWD adds safety in rough weather, Toyota’s hybrids save fuel on family trips.
Q: Can I get a hybrid from Subaru?
A: Subaru offers mild hybrids but fewer full hybrid or electric models compared to Toyota.
Ready to Choose?
If you want all-weather capability and a slightly lower price, Subaru might be your best bet. But if top reliability, fuel efficiency, and a wide hybrid lineup matter most, Toyota delivers unbeatable value.
Either way, both brands represent smart, long-lasting investments for car buyers who want dependable, safe, and comfortable vehicles.
